The Facebook and Cambridge Analytica scandal, explained with a simple diagram

There is a complicated web of relationships that explains how the Trump campaign, via the help of a political consulting firm, was able to harvest raw data from 50 million Facebook profiles to direct its messaging.

The consulting firm, Cambridge Analytica, is tangled up in several scandals, as my colleague Andrew Prokop explains in this excellent piece. But it’s hard to keep track of how all the pieces fit together.

So we decided to diagram the scandal to help make sense of it all.

1) Here’s the very simple version of the story

Facebook exposed data on 50 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign.

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